21m LED Display Pillar at a Key Urban Intersection

At the core intersection where urban traffic converges, a well-proportioned and robust LED display pillar is not only part of the cityscape but also an important window for brand communication. Recently, our LED billboard pillar project was successfully delivered, adding a striking outdoor communication carrier to the urban arterial road in the overseas client's city, supported by solid craftsmanship and a modern appearance.

The project is located on a key urban traffic artery. The intersection has heavy traffic and a wide field of view, allowing passing vehicles and pedestrians to clearly capture the on-screen content, offering excellent advertising communication value. The project adopts a 21-meter-high steel structure pillar, suitable for an extra-large LED display screen. Facing the main urban road directly, it delivers outstanding long-distance visibility and fully leverages the high-exposure communication advantage of outdoor large screens.

In response to the outdoor environment of the client's city, we made multiple optimizations to the pillar structure. The overall steel structure has undergone anti-corrosion and rust-proof treatment, enabling it to handle rainy and humid climate conditions with ease. Its wind resistance rating meets urban high-altitude outdoor standards, ensuring long-term stable and safe operation of the equipment. The pillar features a simple and elegant shape with clean lines, abandoning complicated decorations. Its sturdy metallic texture blends naturally with surrounding high-rise buildings and urban greenery. The advertising facility is no longer an abrupt structure but part of the urban streetscape.

Equipped with a high-definition LED display, the large screen can rotate and play images, text, and dynamic video materials with strong color expression. It remains clearly visible under strong daylight and, when lit at night, becomes an eye-catching urban night view at the intersection, balancing commercial advertising value and urban aesthetic enhancement. Whether for commercial brand promotion, urban public welfare announcements, or cultural tourism information broadcasting, it can achieve efficient external communication.

From preliminary on-site surveys and structural force calculations to steel structure production and manufacturing, on-site hoisting and construction, and later debugging and delivery, the entire process strictly controls every procedure. The 21-meter height places stringent requirements on the foundation, steel structure welding, and hoisting process. The team customized the foundation and pillar solution based on the on-site terrain and road conditions, ensuring efficient project delivery.